Hope Floats St. Jude/Yuengling Co-Branding
Hope Floats is a co-branding project where we were given two contrasting companies and challenged to create a product, event, or service that would combine both companies. My companies were St. Jude Children’s Research Hospital and Yuengling Brewery. My Co-branding consists of a product launch party for a limited edition Root Beer manufactured by Yuengling Brewery for the express intent to donate 100% of the profits of the Root Beer to St. Jude. The launch party included Root Beer ice cream floats with the ice cream provided by Yuengling Creamery.